Simon “Woody” Wood, founder and editor-in-chief of Sneaker Freaker magazine, has spent the last two decades analyzing the global cult of footwear fanatics. That experience directly inspired World’s G

Back in 2002, Simon “Woody” Wood was dreaming up schemes to get free sneakers. Two weeks later, he was the proud owner of Sneaker Freaker and his life was never the same. From its early roots as a