Chris Anderson, editor-in-chief of Wired magazine, follows his hugely influential New York Times bestseller, THE LONG TAIL, with this indispensable account of the surprising web-driven trend that will change the face of business as we know it. In FREE, Chris Anderson charts the most surprising trend in business - the rise of giving things away not as a promotion but as a business strategy - using the fundamentals of economics, a long view of the history of business, analysis of the current rapidly changing landscape, and fascinating predictions of where we are all headed.