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Understanding Multinationals from Emerging Markets

Understanding Multinationals from Emerging Markets
Out of stock
Ostatnio widziany
12.10.2019
$71,86
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Product info / Cechy produktu:

Rodzaj (nośnik) / Item type książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Redakcja / Editor Cuervo-Cazurra Alvaro, Ramamurti Ravi
Tytuł / Title Understanding Multinationals from Emerging Markets
Język / Language angielski
Wydawca / Publisher Cambridge University Press
Rok wydania / Year published 2015
   
Rodzaj oprawy / Cover type Miękka
Wymiary / Size 15.0x20.0 cm
Liczba stron / Pages 326
Ciężar / Weight 0,5000 kg
   
ISBN 9781107698321 (9781107698321)
EAN/UPC 9781107698321
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
Osoba Odpowiedzialna / Responsible Person Osoba Odpowiedzialna / Responsible Person
Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful multinationals from developed economies? This book tackles these and other fundamental theoretical questions about EMNCs. A distinguished group of researchers assesses the unique strategies and behavior of successful EMNCs, from the Chinese telecommunications firm Huawei to the Indian conglomerate Tata, to the South African beverages firm SABMiller. They address a range of topics, such as the drivers of internationalization by EMNCs; their distinctive process capabilities; how they catch up with established rivals on technology; how state ownership or business-group affiliation affects their behavior; and why they sometimes relocate their headquarters to advanced economies. This book will appeal to scholars and graduate students in global strategy and international business, as well as consultants of multinational companies, looking for state-of-the-art analysis of EMNCs.

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