Out of stock
Ostatnio widziany
3/18/2013
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Product info / Cechy produktu
Rodzaj (nośnik) / Item type
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książka / book
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Dział / Department
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Książki i czasopisma / Books and periodicals
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Autor / Author
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Adam Lashinsky
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Tytuł / Title
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Inside Apple
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Język / Language
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angielski
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Wydawca / Publisher
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John Murray
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Rok wydania / Year published
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2012
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Rodzaj oprawy / Cover type
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Miękka
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Wymiary / Size
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12.5x19.5 cm
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Liczba stron / Pages
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228
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Ciężar / Weight
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0.1600 kg
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ISBN
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9781848547247 (9781848547247)
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EAN/UPC
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9781848547247
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Stan produktu / Condition
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nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While Inside Apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.