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Braun Designed to Keep

Klaus Klemp

Braun Designed to Keep  Polish Books Canada
Niedostepny
Ostatnio widziany
20.06.2024

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Product info / Cechy produktu
Rodzaj (nośnik) / Item type książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Klaus Klemp
Tytuł / Title Braun Designed to Keep
Język / Language angielski
Wydawca / Publisher Phaidon Press
Rok wydania / Year published 2023
   
Rodzaj oprawy / Cover type Twarda
Wymiary / Size 25.5x29.5 cm
Liczba stron / Pages 424
Ciężar / Weight 2,4550 kg
   
ISBN 9781838663896 (9781838663896)
EAN/UPC 9781838663896
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
The definitive history of Braun – the pioneering German electronics brand that changed the face of modern design

Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact.

Across 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published.

Featuring brand-new photography of Braun’s most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world.

With profiles on key members of the creative and leadership teams that reinforce Braun’s design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand’s core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used.
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