Out of stock
Ostatnio widziany
12/18/2020
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Product info / Cechy produktu
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Rodzaj (nośnik) / Item type
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książka / book
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Dział / Department
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Książki i czasopisma / Books and periodicals
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Autor / Author
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Philip Kotler
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Tytuł / Title
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Marketing Management
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Podtytuł / Subtitle
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Global Edition
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Język / Language
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angielski
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Wydawca / Publisher
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Pearson
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Rok wydania / Year published
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2018
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Rodzaj oprawy / Cover type
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Miękka
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Wymiary / Size
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21.6x27.4 cm
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Liczba stron / Pages
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832
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Ciężar / Weight
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1.7600 kg
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Wydano / Published on
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4/12/2018
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ISBN
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9781292092621 (9781292092621)
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EAN/UPC
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9781292092621
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Stan produktu / Condition
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nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
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For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Please note that the product you are purchasing does not include MyMarketingLab.
