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The Four The Hidden DNA of Amazon, Apple, Facebook and Google

Scott Galloway

The Four The Hidden DNA of Amazon, Apple, Facebook and Google
Out of stock
Ostatnio widziany
10/24/2017
$33.81
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Product info / Cechy produktu
Rodzaj (nośnik) / Item type książka / book
Dział / Department Książki i czasopisma / Books and periodicals
Autor / Author Scott Galloway
Tytuł / Title The Four
Podtytuł / Subtitle The Hidden DNA of Amazon, Apple, Facebook and Google
Język / Language angielski
Wydawca / Publisher Bantam Press
Rok wydania / Year published 2017
   
Rodzaj oprawy / Cover type Miękka
Wymiary / Size 15.3x23.4 cm
Liczba stron / Pages 320
Ciężar / Weight 0.4200 kg
   
Wydano / Published on 10/16/2017
EAN/UPC 9780593077900
Stan produktu / Condition nowy / new - sprzedajemy wyłącznie nowe nieużywane produkty
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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